Huddle Up - About

Our Story 

I’m Huddle Up Co-founder, Customer and CEO Sara Cavallaro. 

But a year ago, I was a team leader just searching the internet for a team tool. 
I have a great team.  We’re a team and I love what I do.  But, I was really frustrated.  I was leading a large, completely virtual team and all I wanted to do was communicate in a focused way, collaborate and connect in a meaningful way and celebrate them. They deserved it!  I wanted a strong culture, because I knew it was the key to a successful team.  I wanted all of us to truly feel that we were a part of something great.  But when you’re remote and you’re using social media tools that were not built for business to lead your team, that’s tough.  Really tough. 

So, I scoured the internet for “Team tools.” But every team tool I looked at wasn’t right. They were too limited or too confusing.  Some had great features, but not features I needed.  And with my current social media team pages, I had no control and they were way too distracting… My team needed a rhythm, not an algorithm.   

So after months of looking for the perfect team tool, I never found it.  They all lacked two things: simplicity and culture.  So, what did we do?  We built Huddle Up.  It’s a simple concept: A social platform dedicated to my business to improve team communication, collaboration and help leaders build and nurture their team culture. 

And you know what?  Not only am I still leading my incredible team, I’m a customer using Huddle Up to do it. A customer just like you.  You might call me the ultimate Huddle Up Fan. I love it and my team loves it too.  

We are so excited to have you as part of Huddle Up.  We are honored you’ve chosen our platform as the home of your team and we can’t wait to help you and your team soar and celebrate all your successes. 

Our promise to you, we are here for you and your team. This tool was built by leaders just like you for you and we know exactly what you’re going through.  Our number one job is to continue to make Huddle Up the best team tool, so you can be the best leader you can be.   

Cheers to you and all your success! 


Huddle Up Customer (and CEO)

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2021 Arch St
Philadelphia, PA 19103